Creating and selling digital downloads can be a lucrative endeavor. They allow you to get your artwork out to a larger audience while generating more revenue. However, the challenge is to create something that people will actually want.
For example, you can offer an instructional video. Or you can write a FAQ. You can also add a small discount or coupon to help retain customers.
The key to making a successful digital product is to validate your idea and position your product in the right place. Check out the competition and see how other digital products are being sold.
Another way to get the word out about your own is to join Facebook groups relating to your subject matter. This will give you exposure and help you gain new customers.
If you are using Adobe Illustrator, toggle off “Preserve Illustrator Editing Capabilities”. That will make your document smaller.
Using a tool like Canva Pro will help you resize your product to several different sizes. It is important to provide your customers with the option of purchasing your file in a number of different sizes.
While it is not a requirement, it is a good idea to take a screenshot of your finished product and send it via email. Regular emails keep you in the customer’s mind.
In addition to marketing your digital downloads, you can offer a discount to customers. Adding a coupon can be the difference between a purchase and a no-purchase.